Ikea have recently announced that this year anyone who buys a real Christmas tree from any of its stores in Italy will be provided with a living tree and instructions on how to keep it alive. After Christmas, you can then return the live tree and you will receive a voucher for its original cost to spend in store. The tree will then form part of a new butterfly farm, to be built in a national park in the province of Udine. This initiative has been launched in collaboration with Friends of the Earth and the Comune di Bordano. The original press release and other information can be found in the links below.
What can I say? If you live in Italy, get your tree from Ikea.... and tell your friends!!!